Build for the next person
Code reviewers, on-call engineers, future-me. Readable beats clever. Tests are documentation that runs.
Open to Salesforce freelancing & AI training projects
Hi, I'm Shashi.
Software Engineer shipping enterprise Salesforce Applications on the Lightning Platform.
Salesforce Platform specialist with 309 Trailhead badges, 15 superbadges, and 156K+ points. I architect and ship enterprise Lightning solutions — Apex, LWC, Flows, and integrations — backed by three years of platform delivery and a decade of customer-facing experience.
- Trailhead Rank
- Triple Star Ranger
- Certifications
- 5× Salesforce · 15 Superbadges
- Badges
- 309 badges · 156K+ points
A pragmatic engineer who treats Salesforce as a real software platform.
I'm a 5× Salesforce-certified platform expert based in Salford, grounded in web development fundamentals (HTML, CSS, JavaScript) that translate directly into Lightning Web Components. At Vitality I built the Interactive Caller Guide end-to-end — a Lightning app that replaced a manual spreadsheet process and saves 2+ hours per sale. I hold 309 Trailhead badges including 15 superbadges, I'm a Triple Star Ranger and Agentblazer Champion, and I stay at the platform's cutting edge through continuous learning and community engagement.
Boring tech, sharp judgement
I lean on KISS · YAGNI · DRY · SOLID, then break the rules deliberately when there's a real reason.
UX is part of engineering
An LWC that's accessible, fast, and obvious to use is a feature, not a polish step.
What I reach for. Daily.
A working snapshot of the tools I'm productive in today, grouped by where they fit in the stack.
Salesforce Platform
10- Lightning Web Components (LWC)
- Apex (Classes · Triggers · Async)
- SOQL · SOSL
- Custom Metadata Types
- Flows · Process Builder
- Sales Cloud · Service Cloud
- Experience Cloud
- Account Engagement (Pardot)
- Salesforce CLI / SFDX
- Lightning Design System
Frontend
8- JavaScript (ES2022+)
- TypeScript
- HTML5 · CSS3
- Tailwind CSS
- React
- Web Components
- WordPress / Gutenberg
- PHP
Tooling & Practices
8- Git · GitHub · Bitbucket
- SonarQube
- Jira · Confluence
- Agile / Scrum
- REST APIs
- Salesforce ↔ WordPress integrations
- Data Loader
- Postman
AI & Beyond
5- Salesforce Einstein / GPT
- Agentforce
- Prompt engineering
- Claude Code & agent tooling
- Technical writing (dev.to)
5x certified, three-time award winner.
The receipts: Salesforce certifications, professional awards, and academic background. Verify on Trailhead.
Certifications
- Salesforce Certified Platform Administrator — SalesforceSep 2022
- Salesforce Certified Platform App Builder — SalesforceFeb 2023
- Salesforce Certified Platform Developer I — SalesforceMar 2023
- Salesforce Certified Platform Foundations — SalesforceApr 2023
- Salesforce Certified AI Associate — SalesforceDec 2024(Retired)
- Triple Star Ranger — Trailhead
- Agentblazer Champion 2025 — Salesforce
- Microsoft Certified: HTML, CSS, JavaScript — Microsoft
Honors & Awards
- Bright Award
- GRIT Award
- West London Regional Golden Award Finalist — Best Customer Service
Recognised consistently for customer experience and team impact across a decade in customer-facing roles.
Education
Bachelor of Technology (BTech), Computer Science
Jawaharlal Nehru Technological University
2001 – 2005
Post Graduate Diploma (NVQ Level 7), Management Studies
Williams College, London
2007 – 2008
CRM
Trailhead by Salesforce
May 2022
Selected work, fetched live from GitHub.
A snapshot of what I've been building lately. The feed below is pulled from the GitHub API at runtime — what you see is what's actually live on my account.
Career timeline, focused on impact.
Selected roles in reverse-chronological order. The bullets are the things I'd actually want to talk about in an interview.
Software Engineer · Vitality
Greater Manchester, UK
Dec 2024 — Present
Promoted to lead delivery of the Interactive Caller Guide (ICG) — a Salesforce platform replacing a manual, spreadsheet-driven sales process used by financial advisors.
- Built ICG end-to-end with Lightning Web Components, Apex, and Custom Metadata Types — saving 2+ hours per sale.
- Designed dynamic recommendation logic and on-screen call scripts that adapt to the customer's profile in real time.
- Implemented an auto-generated 14-page summary document and an auto-save feature for in-flight calls.
- LWC
- Apex
- Custom Metadata Types
- Lightning Design System
Salesforce Developer · Vitality
Greater Manchester, UK
Oct 2023 — Dec 2024
Joined Vitality to support marketing automation and broaden platform automation across Sales and Service Clouds.
- Owned Account Engagement (Pardot) work powering campaign delivery and lead scoring.
- Built and enhanced Salesforce Flows that streamlined recurring business processes.
- Partnered with marketing operations to convert manual ops into automated, audited workflows.
- Account Engagement (Pardot)
- Salesforce Flow
- Sales Cloud
Salesforce Developer · Jeshurun Services Limited
Greater Manchester, UK
Mar 2023 — Jun 2023
Delivered front-end and platform changes across Sales Cloud and Service Cloud, working closely with BAs and solution engineers.
- Shipped tailored solutions for diverse business units using Apex, LWC, Aura, Visualforce, Triggers and Data Loader.
- Held the bar on SDLC: rigorous testing of new and existing implementations before promotion.
- Surfaced data-driven recommendations after each release based on usage and impact.
- Apex
- LWC
- Aura
- Visualforce
- Service Cloud
- Sales Cloud
Salesforce Admin / Developer · Marketing Cloud Team Lead · saasguru · Clicked
Nov 2022 — Feb 2023
Two intensive consulting sprints covering the full delivery lifecycle — from requirements gathering to stakeholder demos.
- Led a 13-person Capstone team through an Agile digital-transformation business case.
- Practised requirements analysis, solution design, and project execution with mock customers.
- Built personas, customer journeys and campaign concepts for Marketing Cloud delivery.
- Salesforce Admin
- Apex
- Marketing Cloud
- Agile
- Jira
WordPress Developer · takepayments Limited
Greater Manchester, UK
Apr 2021 — Oct 2022
Bridged the marketing site and the Salesforce CRM — first hands-on production exposure to the Salesforce REST API.
- Built a WordPress plugin syncing data with Salesforce CRM via the REST API.
- Created custom Gutenberg blocks and web-to-lead forms that auto-created Salesforce records.
- Delivered responsive, well-tested HTML/CSS/JS/PHP across multiple campaign sites.
- WordPress
- PHP
- JavaScript
- Salesforce REST API
Administrator & Betting Office Agent · Ladbrokes Coral Group
London → Manchester, UK
Apr 2009 — Sep 2019
A decade in customer-facing operations — the lens that still shapes how I design software today.
- Trained new staff and supervised recruitment; consistently exceeded profit goals.
- Resolved customer issues quickly while keeping a safe, compliant shop environment.
- Awards: Bright Award, GRIT Award, West London Regional Golden Award finalist for Best Customer Service.
Let's build something together.
The fastest way to reach me is email. I reply to most messages within a working day.
Working on something interesting?
I'm currently open to Salesforce freelancing projects, AI training tasks, and collaborations on developer tooling. Drop a note with a few details and I'll come back to you quickly.